Blog entry by Ilse Badger

by Ilse Badger - Tuesday, 11 November 2025, 11:39 AM
Anyone in the world

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Few times in history have we heard the words neon sign echo inside the House of Parliament. You expect tax codes and foreign policy, not politicians debating signage. But on a unexpected Commons session, Britain’s lawmakers did just that. the formidable Ms Qureshi delivered a passionate case for neon. Her argument was simple: authentic neon is heritage, and cheap LED impostors are strangling it. She told MPs straight: if it isn’t glass bent by hand and filled with noble gas, real neon signs online it isn’t neon.

Chris McDonald, MP for Stockton North sharing his own neon commission. The mood was electric—pun intended. Facts carried the weight. The pipeline of skills is collapsing. No apprentices are being trained. Qureshi called for a Neon Protection Act. Surprisingly, the DUP had neon fever too. He quoted growth stats, saying neon is growing at 7.5% a year. Translation: this isn’t nostalgia, it’s business. Closing was Chris Bryant, Minister for Creative Industries. He couldn’t resist glowing wordplay, earning heckles and laughter.

But the government was listening. He listed neon’s legacy: the riot of God’s Own Junkyard. He argued glass and gas beat plastic strips. What’s the fight? Because consumers are duped daily. That kills the craft. Think Champagne. If labels are protected in food, why not neon?. The glow was cultural, not procedural. Do we trade heritage for LED strips? At Smithers, we’re clear: plastic impostors don’t cut it.

Parliament had its glow-up. No law has passed yet, but the fight has begun. If they can debate glow in Westminster, you can light up your bar. Skip the fakes. Support the craft.

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